INMA World Congress 2008

Young People and the News

Cultivate Teens by Catching their Eyes, New MMC Report Recommends

Bringing Big Changes to a Little Place Called Pocatello

Neilsen//NetRatings Data Highlights Newspaper Web Audience

ASNE Training Seminar

Life-Stage Segmentation Profiles -NEW!-

Ethnic/Income Segmentation

Life-Stage Segmentation

Communication Need States

Understanding the Media Landscape

Media Usage: A Generational Perspective

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Innovation in Action:
• El Tiempo's Bold Branding Strategies Dominate Colombian Market (Apr 08)
• Denmark's Nordjyske Medier Integrates Ad Sales,
Editorial Production (Mar 08)
• Schibsted - A Model for Global Innovation (Dec 2007)
• Vorarlberger - Reporting on Readers (Nov 07)

Online Audience Building Initiatives:
• McHenryCountySports.com
• IndyMoms Draws Busy Parents with Discussion
• Online Community at the Racine Journal Times

Snapshots from the Edge:
• Studio805 Fills a Television News Hole
• Dayton Daily News Acts Like a Startup with Pets Sites
• Twittering the News
• The Bakersfield Californian’s Inside Guide

Building Audience, Building Brands

Strategic Imperatives for a Shifting Media Market

Horizon Watching

Innovation and New Product Development

New Styles for Newspaper Leaders: Do You Have What it takes to Lead Change?

A New Approach to Product Development

Subscriber Acquisition and Retention II

Audience Data

Teens and Media

Young Adults

More NAA Resources

- Circulation

- Horizon Watching

- NicheVoyager

- The Digital Edge

- Newspaper Audience Database (NADBase)